Mesa’s Fiesta District project provided design for the open space, streetscape, and urban design elements along Southern Avenue. The Fiesta District was the first step in transforming the District to create a more balanced multi-modal/pedestrian-friendly environment and encourage private development for long-term economic sustainability. This project spans 1.8 miles, from the Tempe Canal east to Extension Road. A key task for this project was a multi-modal transportation study. This study reviewed travel demand along the corridor which was the basis for quantifying vehicular, pedestrian, and bicyclist impacts associated with the proposed revitalization. The project includes a road diet, wide pedestrian sidewalks, and a multi-use path, stormwater harvest swales, pedestrian amenities, custom lighting, themed bus shelters, iconic entry monuments, artistic graphics on power poles, and a dense street tree system. There are also five pocket parks, which incorporate iconic architectural shade structures, custom programmable accent lighting features, a water feature, and additional pedestrian and bicycle amenities. The overall improvements have begun to ignite private investment in the District – and there has been a significant increase in pedestrian and bicycle use along this exciting revitalized corridor.